PLANTING THE SEEDS OF OUR FUTURE – PRESS CONFERENCE

The World Premiere of the Casa 500 museum, “La Pista 500” rooftop garden and the New (500)RED
with John Elkann, Stellantis Chairman, Olivier Francois, FIAT CEO and Global Stellantis CMO, Ginevra Elkann, President of Pinacoteca Agnelli, and Bono, co-founder of (RED).
Casa 500 and La Pista 500 are innovative and sustainable projects that mark a new page in the history of the Lingotto building in Turin: one of the icons of Italian industry becomes a place that inspires beautiful new ideas.
The museum is dedicated to the Fiat 500 and is a journey through the history of this iconic car, as well as tribute to Italian culture and design.
La Pista 500 is the largest hanging garden in Europe with more than 40,000 plants: an example of industrial reconversion to improve the quality of community life.
The (500)RED Family special series is the first fruit of the new partnership with (RED), a project to protect both the planet and its people.

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