The transportation of people and goods is one of the greatest challenges facing cities today, as it is responsible for over a third of global carbon dioxide emissions. Fortunately cities around the globe are rising to this challenge, and are busy developing and implementing more sustainable modes of transport.
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Logo of Zu Peshawar gives clear reference to the petals of a flower, relating it with Peshawar known as “the city of flowers”. The reference to the idea of liberty through the free-flowing petals, alike the freedom that people will have to travel around and explore the city. The reference to a flower also link to the environmentally friendly practices, one of the key benefits of the system. The choses logo represents the letter “P” as in “Peshawar”, and explores the concept of movement, through a stylized roadway. Maroon is a powerful and vibrant color that represent human warmth while green is the nation color bring and bring the idea of being environmentally friendly.
The Buses are referred as Zu buses, the stations as Zu stations and bicycles as Zu bicycles and so on.
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