Tesla is the most valuable car company in the world with ZERO dollars spent on marketing (supposedly). But how did they grow up so fast and without traditional marketing? It all comes down to behavioral science and psychology!
Elon Musk made Tesla owners feel like they were a part of an exclusive community that was forward-thinking and innovative. Tesla made the electric car a status symbol by combining innovation, style and performance.
Check out this video on how psychology is behind Tesla’s $0 marketing strategy!
#Tesla #ElonMusk #Marketing #Psychology
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