Last week, Hyundai unveiled its IONIQ 6 – a uniquely designed “streamliner” car that sets some pretty big expectations about what a high-end sedan from the automaker could be.
But rather than hold a regular launch event, we were treated to a highly targeted premiere that seemed to play on stereotypes and only exist to meet buzzwords in a connected world.
And we think it spoiled this car’s reveal completely… which is a shame because on paper, the IONIQ 6 looks like a great car…
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00:00 Introduction
00:39 Advertising: Purpose
01:24 Mad Men on buying a car
01:59 How EV ads used to be
02:54 Ads are improving
04:13 Hyundai IONIQ 6 Digital Premiere: Premise
07:44 Why it failed
09:23 Tone deafness
10:47 Conclusion
11:47 Thanks, and goodbye!
13:50 Outtake
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Script, Presenter: Nikki Gordon-Bloomfield
Camera, Coloring: Michael Horton
Art and Animation: Erin Carlie
Editor, Audio and Producer: Nikki Gordon-Bloomfield
© Transport Evolved LLC, 2022
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