Join Amy and Jennifer Hood from Hoodzpah Design as they design the brand identity for a fictional company! Watch as they show you how to interpret a design brief and create a custom logo using Illustrator. Then, stay tuned as they take their designs into Photoshop and InDesign to design mockups such as business cards and packaging.
Guests + Hosts Amy and Jennifer Hood are twins as well as co-founders of Hoodzpah Design, a branding firm for design-driven companies based out of southern CA :
https://hoodzpahdesign.com/
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Join us on Behance: https://www.behance.net/live
Chapters
00:00 Start
01:00 Intro
03:00 The process of work and communicating with your client
12:00 Custom typography begins
30:00 The importance of presenting proofs to clients
34:00 Designing with difficult concepts
36:20 Helpful hotkeys
37:30 Advice for creative graduates
44:00 Adding work to your portfolio: Real VS Fictional projects
01:25:00 Time invested in Personal VS commercial branding
01:34:40 Mocking up the can
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