Road Vehicles Articles

Super Bowl Surprise: 2025 Kia Squares

How Kia Was Part of the Game Without Being in the Game Kia had an epiphany. Why spend $7 million, plus production costs, for a 30-second Super Bowl commercial where an unknown number of consumers would see the spot and there would be limited interaction with...

Charged EVs | The tooling machines revolutionizing segmented radial crimp technology (Webinar)

Join us for TE Connectivity’s cutting-edge webinar, “Precision and Performance: Exploring Tooling Machines That Drive Segmented Radial Crimp Technology”, where we will dive into the highlight advancements in crimping technology. Unlike conventional crimping...

Higher-mpg Nissan Rogue hybrid is coming: What makes e-Power different?

Nissan has been hinting for a long time that the next generation of its e-Power hybrid system will be ready for America. And after what might have been a completely different future with Honda, it appears those Nissan hybrids are finally firmly U.S.-bound. ...

Why Do Some People Spend So Much on Cars

An Overdue Investigation Sometimes, spending a lot of money on a vehicle is necessary. After all, cars are the second-most expensive purchase most people make after their houses. But what is it that drives some people to spend so much? And how might this...