Award-winning filmmaker and screenwriter J.J. Abrams is known for drawing inspiration from cutting-edge tech, showcased in his imaginative takes on science fiction, drama and fantasy in “Star Trek,” “Lost,” “Alias” and more. Ask him what truly intrigues him — and drives his storytelling — and it will sound familiar to any budding tech entrepreneur: the “ooh” factor.
In this latest episode of Greylock’s Iconversations series, Greylock general partner Reid Hoffman talks with Abrams about how science fiction and real-world technology take inspiration from one another, how to recognize a good idea when you see one, and the gravity of being behind any innovation that affects society on a large scale.
They also discuss how Abrams approaches every new project like a startup in and of itself, and what tech entrepreneurs can learn from his business model at Bad Robot productions. You can listen to the podcast and read the essay here:
https://greylock.com/greymatter/future-follows-fiction/
(To learn more about the history of Bad Robot, listen to Hoffman and Abrams’ conversation on the episode “Make Room for Magic” on the Masters of Scale podcast: https://mastersofscale.com/jj-abrams/)
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