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Air Vehicles / Body Vehicles / General / Road Vehicles

Major influences on Business (B2B) Buyers

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by Kivi

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03.02.2022

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In this video lecture, I have covered:
1- The major influences on Business/ organizational buyers in B2B business
2- The 3 buying orientations (Buying, procurement, SCM orientation)
3- Institutional & Government markets
4- Total Cost of ownership (as perceived by the B2B buyer)

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