This is a different kind of review of the new 2022 Nissan Frontier King Cab – it’s done in a “livestream” style in which David talks straight through the entire video with no editing or filtering. This style closely mimics what David used to do as an automotive engineer in what is known as a “Gemba Walk” – where bunch of engineers get together over a coffee and discuss the vehicle in a casual but insightful fashion. So there is no fancy editing, no beautiful overlays… you hear David’s true opinion directly with no “filter.” Let us know if you like this style of straight-forward review which we are calling “Live” Review.
Automotive Press is owned and managed by David Koichi Chao, a global expert in the field of automotive evaluation, consulting, and strategy. David is known around the world as an authentic specialist of Lean Thinking or Toyota Production System. Born and raised in Japan, David has an engineering degree from University of British Columbia and post-graduate education from MIT and Harvard Business School in Boston.
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